Marketing Research Expert Course

What participants will learn

• Participants will be able to execute processes associated with
planning and executing a marketing research project including
understanding the research problem; deciding a suitable research
design; collecting, processing, and analyzing data required to solve
the problem; interpreting data; and presenting the
findings/recommendations of the research project to the key
decision makers.
• SMstudy Certified Marketing Research Experts are experienced
facilitators who ensure that appropriate assessment tools are used to
measure factors that can help drive better corporate decision making, and in turn more decisive marketing actions.

Takeaways

• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• SMstudy Certified Marketing Research Expert certification by
SMstudy

Examination Guidelines

An online proctored exam will be conducted at the end of the course.
The exam format is as follows:
• Multiple Choice
• 180 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 240 minutes duration