Marketing Research Specialist Course

What participants will learn

• Participants will be able to demonstrate how marketing research
findings can help the marketing team conceptualize and finalize
product features and other components of a company’s Marketing
Strategy and also test multiple marketing hypotheses in order to
better understand consumer behavior, finalize product features,
define metrics for measuring marketing efforts, and track and
improve marketing activities..
• SMstudy Certified Marketing Research Specialists ensure that well planned marketing research methods are in place to measure factors
that can help drive better corporate decision-making, and in turn
more decisive marketing actions.

Takeaways

• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• SMstudy Certified Marketing Research Specialist certification by
SMstudy

Examination Guidelines

An online proctored exam will be conducted at the end of the course.
The exam format is as follows:
• Multiple Choice
• 140 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 180 minutes duration