Marketing Strategy Associate Course

Teacher
bloomuaeadmin
Category:
Marketing Strategy (MS)

What participants will learn

• Participants will be familiar with the key concepts in marketing
strategy.
• Participants will get a basic understanding of how Marketing Strategy
framework helps to effectively manage Sales and Marketing efforts in
any organization.

Takeaways

• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• 10 PMI® PDUs
• SMstudy Certified Marketing Strategy Associate certification by
SMstudy.

Examination Guidelines

An online unproctored exam will be conducted at the end of the course.
The exam format is as follows:
• Multiple Choice
• 40 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 30 questions need to be answered correctly to pass
• 60 minutes duration.

 

Introduction

1
Evolution of Sales and Marketing
2
event-1
3
event-2
4
Levels of Sales and Marketing Strategy
5
Default sign-up form

Analyze Market Opportunity

1
bg-footer
2
Determine Opportunities and Threats

Define Competition

Targeting and Positioning

1
Identify Competition
2
Select Target Segments
3
Create Differentiated Positioning

Determine Pricing and Distribution Strategies

1
Determine Pricing Strategies
2
Determine Distribution Strategies

Determine Metrics

Objectives

Marketing Aspects and Budget Allocation

1
Determine Metrics
2
Determine Objectives
3
Decide Marketing Aspects and Allocate Budget
No announcements at this moment.

Be the first to add a review.

Please, login to leave a review
Add to Wishlist
Get now
One Time Payment Enroll with Membership
Lectures: 11

Archive

Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed