Marketing Strategy Specialist Course

What participants will learn
• Participants will be able to define a product or brand’s unique value
proposition, target markets, and strategies to connect with defined
audiences.
• Participants will be able to specify the overall pricing and distribution
strategies of the product or brand, and outline the objectives,
metrics, and budgets for all marketing activities.
• SMstudy Certified Marketing Strategy Specialists are facilitators who
ensure that well-planned marketing strategies are in place to satisfy
the goals set by the Corporate Marketing Strategy or Business
Unit/Geographic Strategies.
Takeaways
• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• SMstudy Certified Marketing Strategy Specialist certification by
SMstudy
Examination Guidelines
An online proctored exam will be conducted at the end of the course.
The exam format is as follows:
• Multiple Choice
• 140 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 180 minutes duration