Marketing Strategy Specialist Course

Teacher
bloomuaeadmin
Category:
Marketing Strategy (MS)

What participants will learn

• Participants will be able to define a product or brand’s unique value
proposition, target markets, and strategies to connect with defined
audiences.
• Participants will be able to specify the overall pricing and distribution
strategies of the product or brand, and outline the objectives,
metrics, and budgets for all marketing activities.
• SMstudy Certified Marketing Strategy Specialists are facilitators who
ensure that well-planned marketing strategies are in place to satisfy
the goals set by the Corporate Marketing Strategy or Business
Unit/Geographic Strategies.

Takeaways

• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• SMstudy Certified Marketing Strategy Specialist certification by
SMstudy

Examination Guidelines

An online proctored exam will be conducted at the end of the course.
The exam format is as follows:
• Multiple Choice
• 140 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 180 minutes duration

Introduction

1
Evolution of Sales and Marketing
2
Corporate Strategy and its Relationship to Sales and Marketing
3
Aspects of Sales and Marketing
4
Levels of Sales and Marketing Strategy
5
Marketing Strategy Overview

Analyze Market Opportunity

1
Determine Strengths and Weaknesses
2
Determine Opportunities and Threats

Define Competition

Targeting and Positioning

1
Identify Competition
2
Select Target Segments
3
Create Differentiated Positioning

Determine Pricing and Distribution Strategies

1
Determine Pricing Strategies
2
Determine Distribution Strategies

Determine Metrics

Objectives

Marketing Aspects and Budget Allocation

1
Determine Metrics
2
Determine Objectives
3
Decide Marketing Aspects and Allocate Budget
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Lectures: 15

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Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed