Strategic Talent Acquisition (STA) Certification

Why Should You Attend?

Remember when positions were posted mainly through online job boards—or even the newspaper?  When you had to know someone in an organization to learn the real story about working there?  When companies had too many qualified candidates for critical positions?  Well, things have changed…and so should the way you acquire the talent you need to be successful.

The rise of social and consumer technologies has changed candidate expectations. Candidates have the same high expectations that your clients and customers do—personalized experiences, relevant messaging, transparency, and honesty. Using the right marketing strategies driven by relevant data and analytics, you can attract the best candidates and make the best hires. HCI’s goal-driven approach will help you connect hiring to the entire employee lifecycle, ensuring long-term organizational success.

HCI’s Strategic Talent Acquisition course features case studies, trends and the latest innovations in talent acquisition strategy.  You will participate in a strategic business simulation during which you’ll assess your organization’s current situation, work with teams, and make decisions based on business challenges. You’ll also create a customized action plan that supports on-the-job implementation, along with tools to help.

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Align Strategies

Define and implement talent acquisition strategies to meet business goals and support organizational culture.

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Segment Roles

Determine organizational gaps in critical roles to more quickly impact the bottom line.

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Brand to Attract

Define an employee value proposition that attracts highly qualified candidates.

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Manage Pipeline

Develop a channel management strategy to fill gaps with the right people at the right time.

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Assess and Select

Identify, develop, and measure candidate potential for success.

Who Should Attend?

This is a foundational course for HR practitioners who are involved in talent acquisition.  If you are a generalist or business partner, or new in the field of talent acquisition, this course is for you.
Sample titles include:

• HR Generalist
• HR Business Partner
• Corporate or Executive Recruiter
• Sourcing Strategist

Course Outline

Getting Started

• Global megatrends
• The Strategic Talent Acquisition Framework

Align

• Connecting talent acquisition to the organization’s strategy
• Strategic workforce planning
• Building business acumen and strategic relationships
• Creating a talent action plan with the 6 B’s

Segment

• Segmenting roles
• Identifying and prioritizing strategic roles

Brand

• Employer brand: concepts and examples
• Defining, communicating, and demonstrating the employee value proposition (EVP)
• Improving the candidate experience

Pipeline

• Sourcing strategies: build, borrow, and buy
• The pipeline method of sourcing
• Recruitment marketing
• Engaging talent communities
• A sourcing channel strategy

Assess & Select

• Pre-employment assessments: research and methods
• Planning pre-employment assessments, including interviews
• Challenges in talent selection

Putting It All Together

• Documenting a talent acquisition strategy
• Your master action plan