Marketing Research Professional Course

What participants will learn

• Participants will be able to test multiple marketing hypotheses in
order to better understand consumer behavior, finalize product
features, define metrics for measuring marketing efforts, and track
and improve marketing activities.
• SMstudy Certified Marketing Research Professionals are facilitators
who ensure that well-planned marketing research methods are in
place to measure factors that can help drive better corporate
decision-making, and in turn more decisive marketing actions

Takeaways

• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• SMstudy Certified Marketing Research Professional certification by
SMstudy

Examination Guidelines

An online proctored exam will be conducted at the end of the course.
The exam format is as follows:
• Multiple Choice
• 100 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 120 minutes duration